Attention Graduates, Consider Online Marketing as a Career

The future of marketing is online, and successful web marketing requires a new set of skills, and a unique language of its own. The Internet has changed the way companies attract and keep customers, requiring fresh strategy that utilizes e-mail, websites, and wireless media.

Online marketing, also referred to as Web Marketing, Internet Marketing, or e-Marketing, is the marketing of products or services over the Internet.

Angloscape’s 45 days Online Marketing Course will teach you the skills you'll need to develop a lasting Career. Learn how to effectively utilize the Internet, search engines, social networks, and a variety of other online tools. Discover new advertising opportunities and find out how to become an indispensable asset in the world of marketing.

Course Details:

Search Engine Optimization: The act of creating a website so that it does well in organic, crawler-based listings of search engines.

Social Media Marketing: A form of Internet marketing that seeks to achieve branding and marketing communication goals through participation in various social media networks.

Pay Per Click: An advertising model based on bidding on relevant search engine keywords, only accruing costs when a user clicks on your ad.

Web Analytics: The process of tracking and analyzing data gathered through website usage patterns in order to evaluate your marketing initiatives

Online Reputation Management, Email Marketing, Affiliate Marketing, … & much more.

Course starts on 24/11/2011, Course fees: Rs. 5,000, Convenient Timings

If you need any clarification please Call Anjana:

AngloScape, A6- Elankom Gardens, Gokulam,
Vellayambalam, Trivandrum-695010
Ph:0471 4064451 ,52,53
Mob: 09633254579

Course (Theory & Practicals) is taught by well-known Online Marketing trainer, Sudhir Sreenivasan .

Google Flight Search : Find And Book Flights Using Google

Google has launched a new vertical search for travel and is called Google Flight Search. Flight search helps in searching and booking flights directly from the Google search results. The feature is now available only in USA.

The project began five months ago after the acquisition of ITA by Google. ITA software specializes in organizing airline data.

Even though the flight search is only in its early stages the features are exciting.

• Flight search is lightning fast compared to Expedia and other travel websites where you have to wait for the results to load.
• Updated instantly
• An interactive map
• You can compare prices.
• In the search there are options for selecting destinations, price and duration.
• The search results directly point to airline websites.

The Google Flight Search will launch in India and other countries soon.

Fetch As Googlebot : Google URL Submission Tool

Have you ever been in a situation where you have posted about an upcoming event in your website or blog and waited for Google to index that content? Now there is a solution. Google in its Webmaster Tools have added "Fetch as Googlebot" in the Diagnostics section. Earlier it was in the Labs section.

With this tool you can submit your new website or updated pages to Google for review. If the submission is successful then the page will be added to Google's index. Googlebot will crawl your website within a day according to Google Webmaster Blog.

How to submit URL to Fetch as Googlebot?

Sign into Webmaster Tools. Go to Diagnostics. You will see the option Fetch as Googlebot. Type the URL to fetch.

After a succesful fetch you will see the option Submit to Index. There are two options. Either you can submit the individual link or the individual link and all the links on that page.

This tool is useful in many ways.

Suppose you posted a content which has some errors or is outdated and Google stores a cache of that erroneous content. Now even after updating you will need to wait some days for Googlebot to crawl that page and to update the cache. You will try to get some backlinks to that page for this to happen faster. Fetch as Googlebot will help to update the Google cache of your website within a day.

Fetch as Googlebot can also be used when you have added new pages to your website or posted upcoming events.

In order to prevent spam the number of individual link submission is limited to 50 per week and URLs with linked pages is limited to 10 per month. So use this tool wisely.

Hotel Check In and Check Out in Google

Google has introduced a feature that allows a person to book hotels straight from the SERP. It may be called "Google Hotel Search". This is an improvement in Google Local search.

When searching for hotels in Las Vegas one might see an option for check in and check out.

If you change the dates the prices also change. In the first image the website Bellagio.com shows $179 and in the second image $239.

The feature is provided with the help of some travel websites and some of the best hotels in the city. As more hotels participate in the program, the search will become better.

This will help to reserve hotel rooms with out visiting Tripadvisor or Expedia.

Happy Journey!!!

Google Realtime Search is Disabled

Google has disabled its Realtime Search. The Google Realtime Search returns a 404 error. It was disabled from July 2. Google Realtime Search showed results from Twitter, Facebook, FriendFeed, Google Buzz.
Google's explanation for discontinuing Realtime Search is

           "We've temporarily disabled google.com/realtime. We're exploring how to incorporate Google+ into this functionality, so stay tuned."

This appeared on their Google Realtime Twitter account and Google Web Search Support.

Google is going to launch a new Realtime Search with Google+ posts along with twitter.

To search in Twitter you can use Topsy. It shows tweets from even 2008.

Let's hope for a better version of Google Realtime Search.

Google Loses PageRank

Google's new PageRank is 9.

Yes, it is true. After a recent toolbar PageRank update google's PageRank was reduced from 10 to 9 by its own PR algorithm.

This happened after Google became the first website in the history of internet to cross 1 billion unique visitors.
Facebook retained the PageRank 10 award.

For the past few months there are lots of changes happening in Google's search page. The appearance, introduction of +1 button, all these changes are aimed at making search better and improve the quality of search results for the user.

It seems like Google may be busy with changing its PageRank algorithm.

Google+ Social Media Project From Google

With the introduction of Google +1 button in search all were waiting to see what Google is really up to? The +1 button according to Google is "this is pretty cool" or "you should check this out". It is actually a recommendation that any user can make if he finds the result he got using Google search useful. Only thing required for the user is a Google Profile. When a user +1 a search result, his friends will also see it while making the same search.

Google was pushing +1 so hard in the past one month and their effort is showing results. It seems like Google is trying to build a "Social Search Engine" or a "Social Search Network"!!!

Now the wait is over. Google announced a new Social media project called "Google+". It seems like Google is going to revolutionize the concept of social media.

Take a tour of the Google+ features. Some of the features of Google+ are +Circles, +Sparks, +Hangouts, +Mobile.

The key feature is called "+Circles". With this you can create groups based on your interest like Family, Friends, Office and any group name as you wish. What is interesting is you can share your thoughts to any one group or groups you have created. This is something exciting because it is like "real life sharing". In Facebook everything I share can be seen by my Friends and Family. So the +Circles is useful in controlling what I share online. There are so many other exciting features.

Watch out for the next big competition between Facebook and Google. Before any sort of agreement between Facebook and Bing or Blekko or any search engine competitor for a social search media, Google wants to make it clear that they are up for the challenge.

The Google+ project is in field trial and one can join only by invitation. You can join the project.
Few videos have been released.