Attention Graduates, Consider Online Marketing as a Career

The future of marketing is online, and successful web marketing requires a new set of skills, and a unique language of its own. The Internet has changed the way companies attract and keep customers, requiring fresh strategy that utilizes e-mail, websites, and wireless media.

Online marketing, also referred to as Web Marketing, Internet Marketing, or e-Marketing, is the marketing of products or services over the Internet.

Angloscape’s 45 days Online Marketing Course will teach you the skills you'll need to develop a lasting Career. Learn how to effectively utilize the Internet, search engines, social networks, and a variety of other online tools. Discover new advertising opportunities and find out how to become an indispensable asset in the world of marketing.

Course Details:

Search Engine Optimization: The act of creating a website so that it does well in organic, crawler-based listings of search engines.

Social Media Marketing: A form of Internet marketing that seeks to achieve branding and marketing communication goals through participation in various social media networks.

Pay Per Click: An advertising model based on bidding on relevant search engine keywords, only accruing costs when a user clicks on your ad.

Web Analytics: The process of tracking and analyzing data gathered through website usage patterns in order to evaluate your marketing initiatives

Online Reputation Management, Email Marketing, Affiliate Marketing, … & much more.

Course starts on 24/11/2011, Course fees: Rs. 5,000, Convenient Timings

If you need any clarification please Call Anjana:

AngloScape, A6- Elankom Gardens, Gokulam,
Vellayambalam, Trivandrum-695010
Ph:0471 4064451 ,52,53
Mob: 09633254579

Course (Theory & Practicals) is taught by well-known Online Marketing trainer, Sudhir Sreenivasan .

Google Flight Search : Find And Book Flights Using Google

Google has launched a new vertical search for travel and is called Google Flight Search. Flight search helps in searching and booking flights directly from the Google search results. The feature is now available only in USA.

The project began five months ago after the acquisition of ITA by Google. ITA software specializes in organizing airline data.

Even though the flight search is only in its early stages the features are exciting.

• Flight search is lightning fast compared to Expedia and other travel websites where you have to wait for the results to load.
• Updated instantly
• An interactive map
• You can compare prices.
• In the search there are options for selecting destinations, price and duration.
• The search results directly point to airline websites.

The Google Flight Search will launch in India and other countries soon.

Fetch As Googlebot : Google URL Submission Tool

Have you ever been in a situation where you have posted about an upcoming event in your website or blog and waited for Google to index that content? Now there is a solution. Google in its Webmaster Tools have added "Fetch as Googlebot" in the Diagnostics section. Earlier it was in the Labs section.

With this tool you can submit your new website or updated pages to Google for review. If the submission is successful then the page will be added to Google's index. Googlebot will crawl your website within a day according to Google Webmaster Blog.

How to submit URL to Fetch as Googlebot?

Sign into Webmaster Tools. Go to Diagnostics. You will see the option Fetch as Googlebot. Type the URL to fetch.

After a succesful fetch you will see the option Submit to Index. There are two options. Either you can submit the individual link or the individual link and all the links on that page.

This tool is useful in many ways.

Suppose you posted a content which has some errors or is outdated and Google stores a cache of that erroneous content. Now even after updating you will need to wait some days for Googlebot to crawl that page and to update the cache. You will try to get some backlinks to that page for this to happen faster. Fetch as Googlebot will help to update the Google cache of your website within a day.

Fetch as Googlebot can also be used when you have added new pages to your website or posted upcoming events.

In order to prevent spam the number of individual link submission is limited to 50 per week and URLs with linked pages is limited to 10 per month. So use this tool wisely.

Hotel Check In and Check Out in Google

Google has introduced a feature that allows a person to book hotels straight from the SERP. It may be called "Google Hotel Search". This is an improvement in Google Local search.

When searching for hotels in Las Vegas one might see an option for check in and check out.

If you change the dates the prices also change. In the first image the website Bellagio.com shows $179 and in the second image $239.

The feature is provided with the help of some travel websites and some of the best hotels in the city. As more hotels participate in the program, the search will become better.

This will help to reserve hotel rooms with out visiting Tripadvisor or Expedia.

Happy Journey!!!

Google Realtime Search is Disabled

Google has disabled its Realtime Search. The Google Realtime Search returns a 404 error. It was disabled from July 2. Google Realtime Search showed results from Twitter, Facebook, FriendFeed, Google Buzz.
Google's explanation for discontinuing Realtime Search is

           "We've temporarily disabled google.com/realtime. We're exploring how to incorporate Google+ into this functionality, so stay tuned."

This appeared on their Google Realtime Twitter account and Google Web Search Support.

Google is going to launch a new Realtime Search with Google+ posts along with twitter.

To search in Twitter you can use Topsy. It shows tweets from even 2008.

Let's hope for a better version of Google Realtime Search.

Google Loses PageRank

Google's new PageRank is 9.

Yes, it is true. After a recent toolbar PageRank update google's PageRank was reduced from 10 to 9 by its own PR algorithm.

This happened after Google became the first website in the history of internet to cross 1 billion unique visitors.
Facebook retained the PageRank 10 award.

For the past few months there are lots of changes happening in Google's search page. The appearance, introduction of +1 button, all these changes are aimed at making search better and improve the quality of search results for the user.

It seems like Google may be busy with changing its PageRank algorithm.

Google+ Social Media Project From Google

With the introduction of Google +1 button in search all were waiting to see what Google is really up to? The +1 button according to Google is "this is pretty cool" or "you should check this out". It is actually a recommendation that any user can make if he finds the result he got using Google search useful. Only thing required for the user is a Google Profile. When a user +1 a search result, his friends will also see it while making the same search.

Google was pushing +1 so hard in the past one month and their effort is showing results. It seems like Google is trying to build a "Social Search Engine" or a "Social Search Network"!!!

Now the wait is over. Google announced a new Social media project called "Google+". It seems like Google is going to revolutionize the concept of social media.

Take a tour of the Google+ features. Some of the features of Google+ are +Circles, +Sparks, +Hangouts, +Mobile.

The key feature is called "+Circles". With this you can create groups based on your interest like Family, Friends, Office and any group name as you wish. What is interesting is you can share your thoughts to any one group or groups you have created. This is something exciting because it is like "real life sharing". In Facebook everything I share can be seen by my Friends and Family. So the +Circles is useful in controlling what I share online. There are so many other exciting features.

Watch out for the next big competition between Facebook and Google. Before any sort of agreement between Facebook and Bing or Blekko or any search engine competitor for a social search media, Google wants to make it clear that they are up for the challenge.

The Google+ project is in field trial and one can join only by invitation. You can join the project.
Few videos have been released.

Play 3 Engine Monte game from Blekko

Are you interested in checking your knowledge on the SERPs of Google, Bing and Blekko? Even a beginner to SEO should be able to analyze the SERP to know about how the search engines are ranking the websites for a search query. Why the search results differ in each of the search engines.

Then you should check out this feature in Blekko. Blekko an open source like search engine introduced a new SEO game.

Visit Blekko. At the bottom you will see a link to the game called "Play 3 engine monte". When you click it a result page will be seen for a random keyword picked by Blekko. The search result pages are of Google, Bing and Blekko.

Now if you are good in analyzing each result then select a result which you think will be of Blekko. Actually I tried to guess Google. Check out the result. Try your luck for various search queries.

How is traffic and Google PageRank related

How is website traffic and Google PageRank related in SEO?

Website traffic and its PageRank have a correlation. One might help the other. But not necessarily.
To get high traffic you don’t need a high PageRank and to get high PageRank you don’t need high traffic.

If traffic to my website is high will it improve my PageRank?

Google has not mentioned about traffic when it comes to PageRank. Google PageRank is calculated only on the basis of your backlinks. Please refer my post Google PageRank - Relevancy, Quality and Quantity.

Suppose I have a website www.Example.com. I used the domain name “Example” as my anchor text in my link building campaign and because of my domain popularity I gained a high PageRank of 5. My competitor who has a PageRank of 2 actually has a very good link building strategy and he targeted for some of the main keywords. The result is that he outranks my high PageRank website for those keywords and his overall traffic is much higher compared to my site.

So which is important? PageRank or traffic?

To me Traffic to my website is more important. If I am getting good business why should I care about PageRank? I am sure that my PageRank will improve in the long run.

You might have seen in so many search results that low PageRank websites are above high PageRank sites. This is because of their proper link building.

Stop worrying about that little green bar and worry more about the visitors. Find solutions to improve traffic.

Google PageRank - Relevancy, Quality and Quantity

PageRank (PR) gives the importance of a page on the web. It is named after Larry Page, cofounder of Google. At first it was called Backrub. PageRank is associated only with Google. It is one among the many factors that determines a page’s ranking in the search results. PageRank has an important consideration in SEO.

Google defines PageRank as below (Google Technology)

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google's PageRank reflects the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that Google believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have has always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance."

Thus Google considers backlinks as votes.

According to Google, if one page A gives a link to page B, then page A is casting a vote for page B. If page B gets more number of votes from many different pages then the importance of page B will increase. The quality of the page A which casts the vote determines the quality of the vote.

There are two kinds of Google PageRank. One is Google Toolbar PageRank and the other is Google’s internal PageRank. Internal PageRank is updated every day. But it is not accessible. Toolbar PageRank can be seen by anyone. It is updated around two times a year. So clearly the toolbar shows outdated PageRank.

From my analysis there are a few factors that help to improve your PageRank.

• Link Relevancy
• Link Quality
• Link Quantity

Link Relevancy:

Wikipedia defines Relevance as “In information science and information retrieval, relevance denotes how well a retrieved document or set of documents meets the information need of the user.”

This is the main idea behind every search engine algorithms. When a user types a query on the search box the search engines search the web for pages that contain the search query and tries to return the most relevant results at the top. Thus relevancy means the relationship between two quantities, here the search query and the search results.

To explain link relevancy we can try to answer some questions.

If I get a backlink from a PR 10 website will it improve my rankings?

Yes. But there are some things to be kept in mind. Google can analyze for which text I have given the hyperlink to my site, that means my anchor text. If I have a website for health insurance and I got a backlink from a high PR site with the anchor text “Visit my website” it won’t help in getting any boost in search rankings. I have to use my keywords as anchor text and in here “health insurance”.

Suppose my health insurance website has a PR of 10. Will it come in search results for every search query?

No. This is also because of anchor text. I targeted only for those keywords which people might use to reach my website. For those keywords my site will be the top result.

Now suppose I have a website selling flowers and I got a backlink from a high PR website which sells electronic circuit boards. Do you think it is relevant to get my backlink there?

Google knows that “flowers” is not any way related to “electronic circuit boards”. So regardless of the high PR backlink I got Google considers the relation (Relevance) between the two websites and it finds nothing and my backlink has no value.

As I have explained, Google will try to determine my website’s PageRank based on the high PR sites from where I get backlinks. It can also perform hyperlink text analysis to calculate how relevant my anchor text is. And most importantly how relevant is the page from where I got the backlink and my website.
I think now you have got an idea about Link Relevancy.

Link Quality:

Link quality means get your backlink from quality (high PR) websites. But with relevancy added to link quality we can redefine link quality as
 
“Getting backlinks using keywords of your website as anchor text from relevant sites with high PageRank”.

Link Quantity:

There is also link quantity to be considered. If your PageRank is 3 and you get backlinks from PR 2 or PR 1 websites it won’t reduce your PageRank. But it will help to optimize your anchor text. Even though backlinks from sites with low PR than your site will not improve your PR, it will help to bring more visitors to your site.

Not every backlink to your page is counted by Google. Google can filter links from link farms. Webmasters cannot control which sites link to their sites. So links coming to my site from a site penalized by Google won’t harm my site. But if I give an outbound link to such a site it may cause Google to penalize my site as well. So be careful in your link building campaign.

If you consider Google PageRank in your SEO campaign it will definitely help you rank better in search results.

How to add Facebook Like Button to blogger?

Facebook Like button helps to spread a news or information so quickly in web. When you click the like button on an interesting topic then it gets posted on your Facebook profile and if in your Facebook profile you share it, then it gets posted on the newsfeed so that all your friends can read the topic that you “like”d. If your friends also “like” it then it gets posted on their profile also. Ultimately getting more “like”s.

This Like botton is very much useful for bloggers because anyone who wants to share your blog post can simply click the Like button and the post you wrote will get more “like”s from Facebook. This helps in getting more visitors to your blog. SEO can benefit much from Facebook Like button.

How can I add the Facebook Like button to every post in Blogger?

This is very simple. Go to this page you will find all the information you need.
http://developers.facebook.com/docs/reference/plugins/like  

Or you can use the code below.

Go to your blog Design. Click on Edit HTML and select Expand Widget Templates. On the template find <data:post.body/> and immediately after it add the code shown above.

This is an Iframe implementation. There is one more type XFBML.

Things you can customize are shown highlighted red.

For layout you can use standard, box and button. Here I have used box.

Standard Facebook Like Button

Box Count Facebook Like Button

Button Count Facebook Like Button

If you are using standard then you can change show_faces=false to show_faces=true. This displays profile picture. This works only with standard layout.

You can change the width and height to fit your blog. There are two types of colour scheme light and dark. Fonts you can use are arial, verdana.

Hope you will Like the post.

Useful Google Hacks And Google Search Tricks

A query or keyword is anything that a user types in the search engine to find the information he needs. With developments in SEO, the search engines provided us with some useful search commands / hacks that helps to save time in searching. Some of these search engine hacks are useful SEO tools.

Anyone can search like a “googler” with the following Google hacks.

• quotes
• cache
• site
• inurl
• intitle
• related
• +
• -
• *

quotes

When the search term (word or phrase) is put in quotes the search engine returns the results which contain the exact term.

cache:

This is the copy of your website in Google. When you search for cache:thedofollowblog.blogspot.com it will return a page like this.

The indication at the top helps to know the last time Googlebot visited your website. The text-only version at the top helps to find out how the search engine sees your website. This is helpful to find out if there is any hidden text or hidden links in the website.

site:

This search query is limited to a website. It returns all the urls in the website. The result for site:makemytrip.com is shown.

This search query helps to know how many pages of your website is indexed in Google.

inurl:

This searches your query in the URL.

inurl:“SEO India” will give results which contain exactly SEO India in the URL.

intitle:

The search result will contain your query in the title.

intitle:“SEO India” will give result with pages containing SEO India in the title.

The inurl and intitle can be used with site: command.

For example site:somewebsite.com intitle: “keyword” will help to know whether there are multiple pages in your website with the same keyword as title. Then these pages will compete each other for the same keyword. So correction is required for the website.

related:

related:www.seomoz.org will give sites similar to seomoz

This is useful to find out similar websites.

Plus +

Will tell Google to search for exact term. +NYC will give importance to NYC and not New York City. This helps to avoid synonyms in search results.

Minus -

Royal -challengers -Bangalore will return results without challengers and Bangalore. This helps in filtering keywords in your key phrase.

*

Wildcard operator

It helps in replacing several words.

how * Google can be used for searching how to use Google.

If you know any other Google search tricks please comment.

Title Tag And Meta Title Tag

Today I was trying to add meta tags for my blog. I created the meta tags and uploaded it to my template design.

Do you see anything unusual?
Here I used

This is the Meta Title tag.
Actually I should have used

This is the Title tag.

Title and Meta Title tags are different. Title tag is the important one. All search engines display title tag of your website in their SERPs. Like meta keywords the meta title is not important for Google. Meta Title has no effect in SEO.

I removed the Meta Title tag and used Title tag.

Web browsers like Firefox displays your Title tag at the tab portion of the browser. Search engines also highlights the title tag in search results.

This is how my blog appear in search engines

Use Title Tag for your website. It is the actual name for your website. So use it wisely.

SEO And SMO

Search Engine Marketing is a kind of internet marketing to improve your website rankings in the search engines for your keywords. Some of the methods are SEO (Search Engine Optimization), PPC (Pay-Per-Click), SMO (Social Media Optimization).

SEO is the techniques used to improve the website rankings in search engines. SEO helps to bring more targeted traffic to your website.

SMO helps to publicize your website through social media.

SEO is very important for online business. Users search for products or services using search engines like Google, Yahoo, Bing. The search engines thus help to drive traffic to the websites which offers the product or service searched by the user. The first two or three pages of the Search Engine Result Pages (SERPs) will be of interest to the user. Thus there is a competition among websites to rank higher in SERPs. By proper SEO your website can rank higher in SERPs and thus get more business.

SMO helps your website publicity using social bookmarking, online communities etc. SMO helps SEO in many ways. Now a days SMO is gaining popularity. People directly search for products and services in Facebook, Twitter and find out what others are saying about the particular website which sells the product. SMO also helps to improve search engine rankings.

Thus SEO and SMO are equally important.

PDF submission for SEO

PDF submission is very important for SEO. You can create a PDF brochure for your website and promote it. The PDF should be search engine optimized for better results. PDF can be optimized the same way as HTML pages.

There are so many PDF websites available for sharing your PDF file. Search engines can read PDF same way as HTML. These sites are frequently updated and hence search engines crawl these sites more often. Getting a back link here will get your keywords optimized and bring more traffic.

Write your article in MS Word. Use heading tags. The title and article body should contain your keywords. You can place your images and give alt tag. You can give hyperlinks for your keywords.

The PDF should be created in text format. Don’t use Photoshop, since it will create an image file. Search engines cannot read image files. They can read text based PDF. Convert your word document into PDF. Upload it to your website or other PDF sharing sites.

• Write your article in text file with MS Word.
• Convert into PDF.
• Upload to PDF sharing sites.

Here is a list of PDF sharing sites.

1. Slideshare PR 8
2. Issuu PR 8
3. Scribd PR 8
4. Yudu PR 7
5. 4shared PR 6
6. Box PR 6
7. Docstoc PR 6
8. Calameo PR 5
9. Myplick PR 5
10. Doxtop PR 4

I uploaded my PDF file on these websites and after an hour I googled for it and found my PDF file on Doxtop and Slideshare on the search results. Also got so many visitors for the PDF from Scribd.

PDF files can be optimized for high rankings in search engines. SEO can benefit much by PDF sharing.

How to submit your website or blog to Google, Yahoo, Bing?

Submission of your website or blog to Google (or Yahoo or Bing) is very important. This is the first step for starting Search Engine Optimization for your site. If your site is indexed by search engines it will help to bring more traffic.

Suppose that you own a shop. People will visit your shop either seeing it or by your address. But in the world of internet even if you have a website address it may not bring visitors to the site. To get traffic your web address should come up on the search engines for your targeted keywords.

You own a coffee shop (service or your product) and your shop name (website) is Kumar Café. No one will directly type your address and visit unless you are a big brand. This is why Search Engine Optimization is required. Only by SEO your website will rank on search engines for your keyword which in this case is “coffee shop”.

Submitting your website or blog to Google

Google is the king of all search engines. If your site is listed there it means more and more visitors.

Follow these steps

• Sign into Google Webmaster Tools
• Click on Add A Site
• Enter your blog or website URL . Click Continue
• Verify your website using the options available. Either you can paste the HTML file provided by Google to the root folder of your website or to the template of your blog just after the first head tag; or use other options.
• Finish by clicking Verify

Submitting your website or blog to Yahoo

After Google, Yahoo is the second major search engine.

• Sign into Yahoo Site Explorer with yahoo id
• Click on submit your site. Paste your URL.
• Authenticate your website by putting the HTML file provided by Yahoo into the website template.
• There is an option to add your blog feed

Here there is an option which helps to use your default email id, which helps you to use your Gmail id for Site Explorer.

Submitting your website or blog to Bing

Bing is from Microsoft. It is the main competitor for Google.

• Visit http://www.bing.com/webmaster/SubmitSitePage.aspx
• Type the captcha and enter your URL
• Click on Submit

Now you should write an article related to your site and submit in high Page Rank article sites like Ezinearticles.com and buzzle.com. In the author resource box you can provide your website link. This is really very useful.

Submitting your URL to the search engines may not work some times. By providing your articles to high PR article sites Google will definitely index your site. These article sites are high quality sites and Google index these sites more frequently. If the search engine crawls your website from a link on these sites, then it will help the search engine to categorize your site as a quality site.

Youtube Buys Delicious

Wow great news!!

YouTube bought Delicious.


Delicious is the most famous social bookmarking site. Yahoo operated delicious. They were about to shut down it. But luckily YouTube came to the rescue of delicious. I really love this bookmarking site.

Osama dead!!!

Really good news for all those who are victims of terrorist activities around the world. Osama bin Laden was the founder of al-Qaeda and master mind behind 9/11 attacks on the US. He was killed in Abbotabad, Pakistan. This is the greatest victory against terrorism.

My First Blog

Hi guys!!

Iam very much interested in Search Engine Optimisation (SEO). This blog is written to inform all my friends about SEO. I will be writing all those stuffs i am learning about SEO. For me search engine means Google. I hope you all agree with me. Of course there is Yahoo, Bing and many others. But i am very much fascinated by the services and benefits that has been provided by Google.

Let us start from creating a blog. There are so many blog websites like blogger, wordpress, weebly, etc.

Blogger is provided by Google. This blog is made using blogger. Those who are interested in blogging can visit blogger and create your user name and password. You are ready to blog.