Tuesday, May 17, 2011


Search Engine Marketing is a kind of internet marketing to improve your website rankings in the search engines for your keywords. Some of the methods are SEO (Search Engine Optimization), PPC (Pay-Per-Click), SMO (Social Media Optimization).

SEO is the techniques used to improve the website rankings in search engines. SEO helps to bring more targeted traffic to your website.

SMO helps to publicize your website through social media.

SEO is very important for online business. Users search for products or services using search engines like Google, Yahoo, Bing. The search engines thus help to drive traffic to the websites which offers the product or service searched by the user. The first two or three pages of the Search Engine Result Pages (SERPs) will be of interest to the user. Thus there is a competition among websites to rank higher in SERPs. By proper SEO your website can rank higher in SERPs and thus get more business.

SMO helps your website publicity using social bookmarking, online communities etc. SMO helps SEO in many ways. Now a days SMO is gaining popularity. People directly search for products and services in Facebook, Twitter and find out what others are saying about the particular website which sells the product. SMO also helps to improve search engine rankings.

Thus SEO and SMO are equally important.


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